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I’ve had a love for fashion from a young age and my childhood gave me the perfect exposure. Growing up as a young girl in London, rather than partaking in sport or similar activities, I remember most weekends were well spent wondering purposely through London markets with my mother and grandmother searching for the latest fashion trends and bargains.

I landed in the fashion world professionally on my sixteenth birthday when I started working for an iconic English department store in the Womenswear department; the sweetest present for my sixteenth birthday. I later moved up to specialize in women’s outerwear, assisting female shoppers in finding the perfect jacket or coat to suit their style and lifestyle. After University, I was offered a highly sought-after position at the UK’s biggest fashion publication ELLE magazine where I worked for 5 years. I specialized in print and online fashion marketing and advertising and was heavily exposed to the world of fashion trends, fashion shows, fashion events including the prestigious annual ELLE Style Awards. I worked with renowned UK fashion clients to help build their brands and fashion advertising campaigns. More importantly, I honed in on those relationship building skills with my own personal clients and understanding and meeting their needs through our collaborations.

Regular business trips to Europe’s fashion capital, Paris, and the earlier advantage of having lived in the south of France for a year as a student, gave me an appreciation of how French women dress. I discovered French women’s appreciation for investment shopping, classic styling and dressing to their own signature style as opposed to dressing religiously to trends; style values I have instilled in myself and others since.

The ‘London High Street’, as I like to refer to the world of London fashion, is where I lived, worked and breathed fashion in a more dynamic, contemporary and fast fashion culture before relocating to Perth with my Australian husband in 2012. 

I worked in print and digital media in Perth before deciding to pursue a career as a Personal Stylist for women of Perth.... I am now based just a few kilometres from the Perth CBD.

My more recent life experiences and transitioning into motherhood in the last couple of years has led me to organically shift my outlook and way of home living with young children. I developed an appreciation and taste for minimal living with clutter-free personal spaces and haven’t looked back. I have developed a real passion for helping people feel more organised and harmonized in their home spaces as well as in the clothes they wear for mind, body and soul.

In addition to fashion styling and home organizing, I am a certified Holistic Health and Nutrition Coach having graduated from the Institute for Integrative Nutrition in 2015. I coach clients through the whole well-being spectrum from nutrition and well-being to self-esteem and confidence and living a healthy lifestyle true to themselves. Health and wellness really do branch into all of these areas I’ve mentioned above. I feel proud to help women feel comfortable and healthy in their own skin by helping them to create a stylish, practical and confident personal style and lifestyle.

Do not hesitate to get in touch if I can help you.

Danyel